I am a senior product designer with many years of experience working with big brands such as Virgin and Penguin Random House. I create engaging and inspiring digital media with a user-centered design approach.

design concepts
UX tools of the trade
UX project canvas
branding wall art
About Me

About me

I have always enjoyed making and crafting things. I won a prize for one of my first school projects by creating a Celtic hill fort out of mud and straw, an old cereal box and lollipop sticks. At University I studied a course that covered the breadth of digital media, design and culture where I focused my learnings on the value of user-centred design.

What I Do

What I do

I started my career in digital over 15 years ago and I have learned from experience that planning, strategy and teamwork are key ingredients to delivering successful projects. Prioritising workloads, defining processes, managing teams and mentoring juniors, I ensure the quality of all design output brings stories and brands to life.

Shaping Design

Shaping Design

To create the best experience for the user I research the brief, consider the pros and cons of different approaches, formulate a plan and devise a strategy. This forms a solid base for concept development, effective design implementation and a successful campaign across all projects.

Hands on Design

Hands on design

My passion for digital design is helped by a rather large chunk of skills in the following: Sketch, Invision, Adobe Creative Suite, UX/UI design, Wordpress, Wireframes, Concepts, Prototyping, Responsive Design, HTML, HTML5, CSS, Testing, Animation, Video Editing.