1. Projects
Virgin Holidays
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Virgin Holidays

Innovative new search journey for users

One of the standout projects that I worked on whilst at Virgin Holidays was the date widening bar on the search results page of the website. As a product design lead, I helped deliver a date-widening bar for search results in the book flow; an innovative new feature to ease the customer user journey and improve the availability of holidays. Ultimately, dramatically decreasing the number of no results for certain destinations.

  • art direction
  • ux design
  • ui design
  • project management
Penguin Random House

Creating a rich and engaging world for authors and their stories

In my role as Digital Design Lead at Penguin Random House, I was tasked with championing author's digital online presence through various microsites, social media and digital campaigns. I worked closely across the various divisions bringing their authors dreams, visions and learnings into the minds of the readers.

  • art direction
  • ux design
  • ui design
  • project management
Penguin Books
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IBA.aero

A new look and focus for Aviation consultancy

  • art direction
  • branding
  • ux design
  • ui design
  • project management
Virgin Holidays

Evolution of a Search panel and re-factoring with user in mind

  • concepting
  • ux design
  • ui design
  • project management
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Breaking Convention

A new way of looking at events

  • concepts
  • art direction
  • branding
  • ux design
  • ui design
  • project management
Virgin Holidays
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https://commons.wikimedia.org/wiki/File:Hayfestival-2016-Caitlin-Moran-signing-3.jpgvia Wikimedia Commons
Photo by Andrew Lih CC BY-SA
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Caitlin Moran

Shop-front make over for Caitlin Moran

Approached by Ebury Publishers to design a new website for Caitlin Moran to incorporate a blog and a shop to house the merchandise from her sell-out nationwide tours. Commissioned Giulia Ponti, to create bespoke illustrations to visually differentiate different categories representing the following concepts: body image, sex, feminism, heroes and women. Project completed for Ebury Publishers whilst working for Penguin Random House. Illustrations by Giulia Ponti. Website copyright Caitlin Moran.

  • art direction
  • concepts
  • ui design
  • project management

Some design thinking...

Over the years I have been lucky to work on varied and exciting digital design projects.

Leon restaurants design critique
Leon design critique
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Vintage Ladybird
Vintage Ladybird

From critiquing the design of a popular food outlets new website prior to its launch in March 2020; to creating the branding and digital online presence for an online health check application; to producing an innovative microsite for Vintage Ladybird to mark their centenary celebrations in 2015.